Online Food Ordering Trend

Siddhant Pageni

Technical Lead

A few years back, the best way to order food to the home or workplace was to pick up a telephone, dial the number of the restaurant you know, and order the food you want to eat that was available at that particular restaurant. What if you want to taste something new? Or you want the food available in two different restaurants? The answer to this was ordering foods online.

Generally, there are two types of food ordering platforms:

  • Online food ordering system of the restaurant itself:

The restaurant itself manages an online food ordering system. They display all the foods available at their restaurant and can also provide some offers to their customers. The restaurant manages the delivery person themselves and makes sure that the food is delivered to the customer in time.

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  • Online food ordering system of delivery companies

The delivery companies become the partner with various restaurants and provide a platform for the users to order the food. The restaurants are notified of the order via some mechanism. The restaurant cooks the food and the delivery company takes the food from the restaurant to the customer. The benefit for the customer here is that they can compare the food from various restaurants on the same platform and can also order from different restaurants.

Online food ordering is slowly taking over the primitive way of ordering the food because of the various reasons.

  • Access to the internet is becoming easier for the customers.

  • People are relying heavily on the smartphone these days for various purpose. One of the purposes has successfully been the " online food ordering".

  • Customer these days love to spend the time at their own home or workplace instead of wasting the time of going to the restaurant and waiting for the food to be prepared. Rather they just order the food online, carry on with their normal work, and eat when the food arrives at their door.

  • Customers can choose their food from a wide range of restaurants as the number of online food ordering platforms are increasing each day.

  • The problem of miscommunication while ordering the food over the telephone is also removed once the ordering is done over the online ordering system. This ensures that the customer will always receive the actual food that was ordered.  

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People tend to order more when they order online because of the mouth-watering images the restaurant place on the online ordering system. The concept of showing the related food on a pop-up window also has the positive impact on increasing the number of food orders per customer.

For example: Show the customer a mouth-watering image of some sort of dessert if they place an order of heavy meal. Who doesn’t love a great piece of cake after a happy tummy?

The future of ordering the food is online food ordering. Those restaurants that don’t follow the trend may lose the growing market and soon be unable to compete with other restaurants. Similarly, the future of delivery is the use of drones. The use of drones is expected to greatly reduce the time required to deliver the food since it can easily escape the road traffic. To read more about what’s possible with the drone, read this article about drone.

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